Marketing Quick Stop

The Basics Of Mobile Marketing In A Nutshell

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

Mobile Marketing – How To Do It Right

Mobile marketing has been setting a buzz in the advertising scene, not to mention most businesses and market owners are adapting this kind of marketing strategy today.
What most marketers fail to realize is how to maximize the potential of this kind of marketing strategy. They believe that one SMS or MMS is all it takes to deliver a successful mobile marketing campaign. If you are interested to try mobile marketing, here are some suggestions how to do it right.

1.) Always have a plan.
Mobile marketing is the same as any traditional marketing your company or your business have been implementing. In order to kick start it, you must always have a plan on how to get it started and how to initialize it. It is always best to have a goal in mind so that the strategies and tactics will then follow. Always see to it that you are able to entice your prospect consumers with your mobile ads and persuade them to try and buy your products. Always see to it that in every mobile campaign, you are generating a need on their end.

2.) Choose a mobile marketing platform.
To date, there are many mobile marketing platforms that you can try in order to launch these marketing campaigns. There’s SMS messaging, MMS, push notification, apps, web ads and more. Pick the one that would suit your marketing plans and needs before you decide on how to go about with the campaign. Make sure you have the right resources, equipment, and people to pull off the campaign and guarantee its success. If you opt to resort with SMS messaging, make sure you have your prospective clients’ phone numbers so you can send your messages. Apart from that, you will also need some software to do the mass distribution or sending of the message with just one click. On the other hand, if you opt for MMS campaigns, you need to produce product images, videos, clips and sounds. If you opt for app creations, make sure you have someone capable to do mobile programming.

3.) Try and try again.
Mobile marketing is not an overnight miracle. Though the transmission of messages is done efficiently because it is sent through to the user’s mobile phones, there is no guarantee of a positive result. If you have sent your prospective clients a text message on a product or business update, you may want to send more in the process, but not to the point of spamming. Remember, this is a far more efficient and cost-effective campaign than the traditional marketing campaigns.

Mobile Marketing – Just What Is It?

Mobile marketing is everywhere. We can see it on our handheld devices, on our tablets, pads and even in Cyberspace. Little do we know that we are currently engaged in mobile marketing, however we don’t really know what it is that we are getting involved in. On the side of the marketers and business owners, they often neglect the aspect of mobile marketing, which leads to a loss of opportunity and greater reach.

In order to set the record straight, different questions shall be answered relating to what a mobile marketing is and what are the common strategies are behind it.
Mobile marketing is a marketing strategy that involves mobile devices. This does not only limit to mobile phone, but also covers handheld devices like tablets, pads, and other wireless devices. Other known definition of mobile marketing is the use of mobile medium as a way to market. This includes distribution of any promotional messages or ads to prospect consumers using a wireless mode of network.

To date, there are many ways to pursue mobile marketing. More strategies are implemented in mobile marketing because of its wide use and great marketing potential. Here are a few ways to pull off mobile marketing.

SMS Marketing
SMS is short for Short Message Service. This kind of marketing involves sending out text messages to consumer numbers about your business or an advertising update. This has been tagged as a legitimate advertising channel in some parts of the world simply because of its reach and cost. Most SMS cost a few cents and there is a guarantee that it would be read by the consumer. As a marketer, you can opt to send out short codes or premium rated short messages for SMS reception running in several applications.

MMS Marketing
Aside from sending out text messages with SMS, you can also send out multimedia messages that include images and music. MMS or Multimedia Message Service is setting a new wave in mobile marketing, given that most of the phones that we have now can cater to multimedia. This is also considered as an effective tool for advertising and as a means to get your message across. In some networks, brands can sponsor such kind of messages that are sent from person to person or P2P.

In Game Mobile Marketing
Apps and games are downloaded frequently by any mobile phone user today. Business owners are able to use this as a means to market their products or their business because of the presence of interactive real time 3D games and social networking games. Through this kind of marketing tactic, business owners can deliver promotional messages within the game or by simply sponsoring an app in order to drive consumer engagement.

Mobile Marketing Pointers To Increase Your Business

Mobile marketing could be difficult to understand and daunting to implement, that is, if you aren’t getting the right information and advice. Take a few minutes to go through the facts and suggestions outlined below – the information there could be just what you need to put this advertising medium to work for your business.

Long-winded ads will be closed before the message has gotten across. Stick to short, punchy ad messages that will instill urgency in your customers. Many users will look for a way to close the ad unless you grab them quickly. Build that urgency and give a call to action that creates buyers.

When it comes to mobile marketing, one great way to connect with your customers is through QR codes. This is a great in-store idea because the customer can can scan a bar code with their mobile device’s camera and obtain either an exclusive coupon, a video or other information.

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.

To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.

Establish clear goals for your mobile marketing campaign. You should have a number of people you want to let know about your offers and a number of people you want to see in your stores or on your website. Keep track of your results and consider adapting your campaign if it is not successful.

Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business. Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.

When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader. You have no idea about what their results are from having a blog, or a twitter account, so don’t just get one because they have one, you very well could be following them down a path to disaster.

No doubt there is something there that you can use. Of course, you can’t expect your plan to come together overnight. But if you make a task list, and set aside regular time periods to work on the project, you can develop a good campaign and expect to get good results.

Using Mobile Marketing To Improve Your Business’s Visibility

Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Set goals for your mobile marketing plan. Put together a plan so you know how many messages you will send out each day, which people you will target with which promotion, and what promotions those will be. Setting goals allows you to track your success and to focus on what you want to accomplish so you will build your business.

Know your audience. Mobile devices are in use by a majority of the population, however not all demographics are proficient in all of the uses available. A fully featured smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.

Make your website easily navigable to mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

Set aside at least one day a month that’s wholly devoted to viewing your stats and the effectiveness of your campaign if you want to adjust properly as you go along. You would probably be better off doing this every two weeks, but once a month is probably more realistic for busy marketers.

Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.

There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.

Tips For Running Effective Mobile Marketing Campaigns

The world of mobile marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.

Don’t mix the purpose of emails and texts. You can use text messages to reconfirm information included in an email you sent earlier. It is acceptable to send a text reminding your customers 5 minutes before your store sales starts, but don’t send the two week advance notice as a text message.

Be prompt with your messages. This goes along perfectly with being relevant. You can send out an email about something happening, but it doesn’t always translate when you need to send a text message. Don’t be too early or too late with your messages. For example, you can announce a sale minutes before the store opens, versus days.

Have your customers engage in your marketing process. Many people love taking videos with their phones and uploading them to the internet. You can ask people to make short videos of all the different ways to use your product and post these on your website. People will feel recognized for you showing there movie and you will be getting more advertisement.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Have a plan. While it can be tempting to jump right into the world of mobile marketing, it is imperative that you enter into it with a clear plan in mind. The extra time spent developing a solid strategy will pay off in the long run, as a hasty campaign rarely succeeds.

Social media is not a buyer’s market; it’s essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.

Do not neglect mobile marketing. The market is growing and changing everyday. You have to find new ways to reach out to your audience. Mobile marketing is not a novelty, it is a necessity, if you want to see your business grow. If you have never done any kind of mobile marketing before, you should start now.

Take your time to make your mobile marketing fun for other people if you really want it to be effective. As someone is out there waiting for their bus to come or waiting for that traffic jam to relent, they could be watching a funny advertisement created and released by your company.

Mobile marketing is a fascinating and exciting world that is only limited by the extent of a person’s skills. There are endless possibilities, products, combinations, and techniques. Start experimenting to find something new for your business or to learn something new that you can improve for your business. Become inspired by these tips!

Incredible Tips To Rev Up Your Mobile Marketing

So, you’ve made it. You’re ready to get into mobile marketing, right? Well, now is the perfect time. You probably have a lot of inquiries on how to start and what to do, but no worries, this article has you covered. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.

If you’re thinking about expanding out to a different market with a different product, make sure that you start this effort normally first before you branch out to mobile marketing. It’s going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Use a web analytics program to track the success of your campaign. You will be able to find out how many of your messages were actually read and how many were deleted. You should be able to track which messages drew more traffic to your site so you can duplicate them in the future.

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

When deciding on doing a mobile marketing campaign, check out what the competition is doing, but do not play follow the leader. You have no idea about what their results are from having a blog, or a twitter account, so don’t just get one because they have one, you very well could be following them down a path to disaster.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Now you are much more prepared when it comes to mobile marketing. You thought that you were ready before, well look at you, now! Hopefully, the tips that were provided, gave you some pointers that will help you get started with your mobile marketing plan so that you can begin marketing like a pro.

Tips To Help You Succeed With Mobile Marketing!

You’ve done it. You’ve created a business. Now it’s time to start using mobile marketing to promote it. You probably have tons of questions on how to start and what to do, but don’t worry, this article can help you. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Don’t forget branding. In your rush to start mobile marketing, you might forget that your mobile marketing efforts need to be integrated into your larger marketing efforts and your brand. Expanding your brand recognition will help bring you more customers, so don’t forget about your brand when communicating with prospective customers via cellphone.

When starting a mobile marketing plan, take your time and fully formulate it before beginning. If your business has been without it for this long, taking your time and planning it properly over the next couple of months is not going to be that much of an impact overall. So do it right and plan.

You MUST test any mobile marketing campaign on all of the phones and tablets available to ensure it displays exactly as you wish it to. If your call to action doesn’t show up, or the link you’ve included doesn’t work then your entire ad campaign will be a wash on that brand of phone.

To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.

If you are sending out text messages or any other type of materials to customers via your mobile marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.

All of your mobile marketing messages should include a strong call to action. The call to action is an imperative statement designed to goad your customers into doing something. Remember that this does not have to be a demand for an immediate purchase. Even advising customers to follow a link will serve as an effective call.

A key tip to a mobile marketing campaign is to stay focused on what your customers want and need. In order to do this you have to get inside your customers head and think about what they are looking for in contrast to what you want to provide. You only have a few seconds to grab their attention so use it wisely.

Send relevant messages. Texts interrupt whatever your customers are doing, so send them urgent, relevant information such as “online bidding starts in 15 minutes”. Don’t repeat the email you have already sent. If you have nothing, or nothing urgent to say don’t send a text. Use emails to provide general information.

Now you should be much more prepared when it comes to mobile marketing. If you thought that you were ready before, well you should now be an expert! The tips that were given should have provided you some advice that can help you get started with your mobile marketing plan.

Mobile Marketing Ideas And Inspiration For Your Business

Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which means more and more people are using them instead of their computers. You may think you can rely on your standard marketing techniques to draw in mobile customers, but think again. There are a number of astute things that you can do to to get the attention of people on the move.

When it comes to sending mobile marketing messages to your customers, be sure that you keep the size of any media files as small as possible. This is critical to ensuring both that the download time for the message is low and also so that your customers are not charged extra data fees.

One of the best ways to be a successful mobile marketer is simply to be a successful social net-worker. Getting people to follow your blog or social site links to a destination site is much more effective than attempting to send out ads and emails to various people who aren’t your customers yet.

Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.

Have a goal. Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful.

Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.

If you can, address the recipient of the message by their name. People will be more likely to pay attention to the message if it is addressed to them directly. Address them in an energetic manner so that you capture their attention and encourage them to find out more about your campaign.

Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.

Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.

You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive.

Mobile Marketing Leaders & Their Unique Ideas

Let’s face it… everyone will have a smartphone soon. The exponential use of mobile Internet will ultimately help your business leverage the power of mobile marketing. The increased utilization of smartphones actually makes marketers drool at the potential. They see opportunities to connect with their customers. According to a study, there are 5.9 billion users of smartphones and mobile devices in the planet. Out of these users 1.5 billion in the world uses mobile web. In America alone, there are 40 million people using their mobile gadgets to surf the Internet. This is a huge marketing opportunity that some marketing leaders have taken advantage. They have used the power of mobile marketing to their advantage.
As you start your own mobile marketing campaign let’s take a look at their case studies. So you can learn from their experience.
PapaJohn’s. The great pizza restaurant created a mobile website to hasten the ability of customers to place their orders. The mobile site has big buttons that allows a three-step process in ordering pizza. Some businesses think that a mobile version is better than creating an application. It is important that the mobile site is easily navigable and there is less need to zoom or pan. This would mean easy access for your customers to seek what they want to do in the site.
Mermaid Oyster Bar. It’s not just good sea food you get now – but how you get it as well! In particular, everything about oysters! The Mermaid Oyster Bar created an application that augmented the customer experience. They developed an app that would give information about oysters. The app is called Oysterpedia gives information, photos and description of the many kinds of oysters. They can also share the information through social networking sites. The application is a subtle way of connecting the business with its customers. It also allows people to virally spread the wonders of oysters. It is a subliminal way of creating brand loyalty that the restaurant is an expert on oysters.
BMW. Luxury car manufacturer BMW used multimedia messaging service to connect with its customers. The effort paves the way for better customer relationship and brand loyalty. It allowed the car maker significant lead conversions with minimal marketing costs. The use of MMS allowed customers to wade through tons of information. The campaign has enabled the customers’ access to product information conveniently. In return the customer gets valuable information that is targeted to them. This is a perfect example of letting customers buy products rather selling to them.
Unilever. Multinational company Unilever, popularly known as the makers of UK product Lynx body spray, allowed customers to download a dating application. People that stood near floor vinyl tiles are able to download the application through Bluetooth technology. The campaign was a huge hit as it generated much publicity for the product. The rising popularity of connectivity technology will define mobile marketing in the future. There are QR codes, Bluetooth, GPS and NFC technology that will open opportunities for creative mobile marketing. The people engaged with this technology can take advantage of offers from businesses that can build product loyalty and customer relationship.
The success of mobile marketing is founded on creativity, commitment and concepts that you need to understand. Mobile marketing has a huge potential. If done right it will drive a whole lot of sales for you.